Ever since the invention of the car, car dealers have been around to sell them to the public. But for the first time in history, car dealers are needing to defend the existence of their industry. In this episode, Ted talks about why car dealers...

Google Trends is a free, powerful market research tool that dealers should be using to find the best keywords to target in their marketing.Google Trends can be found at trends.google.com

Does your dealership still do test drives? Are your test drives still done with a sales person in the car? How can you make this situation safer? In this episode Ted talks all about test drives in the age of COVID19.In some places deale...

Success for car dealerships during the COVID-19 pandemic requires dealers to take aggressive measures to keep their employees and customers healthy when at their stores. Both your employees and customers are anxious about the risks of infection...

With this episode, we will be pivoting the podcast to dealing with COVID-19 related topics for car dealers.The challenges of the COVID-19 pandemic will require dealers to be more nimble and adaptive then ever before. Dealers will have t...

In this episode Ted talks about how to optimize your video for Facebook. Facebook is the most important platform for car dealers. Unfortunately, too many dealers use it ineffectively. To be effective on Facebook, video is usually a critical com...

There is an amazing branding opportunity available for car dealers by utilizing new Top Level Domains. The traditional Top Level Domains such as .com, .org, and .net have become saturated and it is hard to find good, easily brandable ones nowad...

Welcome to Down Payment: The Podcast for Used Car Dealers! In this episode Ted introduces himself and the goals for this new podcast.This podcast is designed to provide useful, actionable information for used car dealers and industry pr...