5 Ways to Optimize Your Video for Facebook

In this episode Ted talks about how to optimize your video for Facebook. Facebook is the most important platform for car dealers. Unfortunately, too many dealers use it ineffectively. To be effective on Facebook, video is usually a critical component.

In summary, the tips are:
1- Don't use your TV commercials on Facebook. They typically do not do well on that platform.
2- Use "square" video. Square video, as opposed to horizontal video, is more prominent on the mobile newsfeed.
3- Keep your videos short on Facebook. 30 seconds or less is usually best.
4- Have an in-house video production capability. It is ok for video to look a little amateurish.
5- Always try to offer some value to your audience for watching the video. Don't try to make hard sales pitches. TV commercials get ignored on Facebook.

Down Payment now has a Facebook group! This Facebook group is an opportunity to continue the discussion started on the podcast and for used car industry professionals to network, share ideas and collaborate. Find the group at https://www.facebook.com/groups/downpaymentpodcast/